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Our Story

A brand to savor.

Good Feeding has created a baby food brand that cares more about your child’s wellbeing than the company’s health. A brand with a sense of social responsibility that is serious about sustainability.  And a brand that is more concerned about the quality of its ingredients than the quantity it produces.

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We believe what’s best for baby should be best for the planet, too.

When we launched Good Feeding, we had baby’s future in mind. We wanted to design a program and product that is not only superior in quality but is entirely recyclable because we know that we can only be what’s best for baby if we’re also doing what’s best for the planet.  

So, from top to bottom we have taken every opportunity to reduce, reuse and recycle materials as well as provide convenient sustainable solutions by partnering with TerraCycle for the items that are not considered ‘curbside recyclable.’ 

Our food

  • Veggie-forward heroing savory flavor profiles
  • Predominantly locally sourced ingredients
  • No added salt
  • No added sugar
  • No artificial additives
  • Gluten-free
  • Clean label
  • Organic ingredients
  • Low-natural sugar
  • Nutrient-dense
  • Superior color, texture and flavor

Our packaging

Our Go Well program might have been designed for baby, but our packaging was designed with Mom in mind... Mother Earth that is. Everything received in your Go Well shipment is recyclable.


You Go Well by Good Feeding weekly delivery will arrive in a cardboard box that is made from recycled craft materials and can be easily recycled upon arrival directly in your recycling bin. Before you recycle, consider some reuse! Don’t forget to put baby in the box and snap a photo with the hashtag #boxboxbaby


Just like baby, our Go Well products are swaddled to insulate and protect. Each box is packed with care and surrounded by layers of insulation to protect and control temperature during transit. Our insulation is all __________ and made from _______. This means, if you can’t find another use for it, it can be recycled directly in your recycling bin! 

Gel Packs

Our frozen gel packs are re-useable, and the plastic is #4 low-density recyclable plastic. The content is eco-friendly, uses non-toxic refrigerant gel, and is 100% safe for household drains disposal.

Environmentally Friendly Ice Refrigerant - Enviro Ice

Patented technology allows for Enviro Ice to be flash-frozen without deforming and recycled for use as plant food. Enviro Ice is the only refrigerant on the market that recycles as plant food. 

Drain Safe Ice Packs

Nordic Ice Drain Safe™ gels are durable, reusable and long-lasting poly gel packs. These packs offer the same performance as Nordic Cold Chain Solutions traditional gel packs with the added benefit of being 100% safe for disposal in a household drain.

Nordic Ice Drain Safe™ gels are non-toxic, safe for food and can be disposed of by merely pouring the contents down a household drain.

 What makes this product different?

In the past, the disposal of traditional gel products has been a challenge for end consumers. An alternative, and environmentally-friendly method was needed which is why Nordic Cold Chain Solutions developed Nordic Ice Drain Safe™ gels.

 In addition to new research, testing standards were pioneered in order to accurately test and qualify the newly created gels to ensure the new product met Nordic Cold Chain Solutions high standards. Nordic Ice Drain Safe™ can be disposed of down a standard household drain, but Nordic Cold Chain Solutions recommends reusing the pack as many times as possible. 


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Terracycle Program

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Recycling Resources




A taste of what you'll discover

Complementary Feeding vs. Flavor Training

By Diana K Rice, Nutrition, LLC, RD, LD, CLEC

In the medical community, there's a clear consensus on when infants should begin complementary feeding: at 6 months old. But despite the AAP, ACOG, AAFP and WHO recommendations being very clear about this timeline, parents often start much earlier.

The primary reason that official guidelines push for this 6 month mark is that very early introduction of complementary foods has been shown to reduce breastfeeding's overall duration. The medical community also holds concerns that introducing solids prior to the age of 6 months could increase the risk of choking and aspiration, lead to diarrhea and poor gut health and contribute to the onset of certain chronic diseases later in life, including diabetes and celiac disease.

So why is there so much confusion over this?

Read more

Food with thought: Encouraging a healthy relationship with food.

By Diana K Rice, Nutrition, LLC, RD, LD, CLEC

Starting solids poses such a challenge because we’re not only trying to sort through all of the available information and opinions on the topic, but also fit a brand new feeding and food preparation routine into our already busy lives. And, in the hustle to get this done, we often forget the most important element of introducing our children to food: Helping them foster a healthy relationship with food for life.

Read more

Are we failing our next generation?

By Frances McGrath, BNurs, BAppSc, DipNut
Reviewed by Catherine Foresetell, PhD

With a death toll of over 200,000 Americans and rising from Covid-19, we are all feeling the effects of this cruel pandemic. What it has highlighted however, is that certain conditions appear to increase the severity of the symptoms and the risk of death; at the top of the list is obesity and the health complications associated with it.

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Creating healthy and happy eaters

  • You provide, let baby decide. You provide what foods are on offer, and baby decides when they have had enough
  • Keep mealtimes happy and stress free
  • Remove unnecessary distractions such as TV or devices
  • Ensure baby is sitting comfortably and facing other family members
  • Role model healthy eating at every opportunity.
  • Respond to hunger and fullness cues and leave behind expectations of how much you want baby to eat. 
  • Feed slowly, encouraging baby to eat and never resorting to bribery
  • Avoid unhealthy foods you know baby will eat to ensure they ‘just eats something’
  • Only offer food for hunger and not for any other reason

Disclaimer: The information provided is the opinion of Good Feeding, it has not been evaluated by healthcare professionals, and is for educational purposes only. Before starting any new foods or feeding practices, please consult your baby's healthcare professional.

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