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Go Well by good feeding


The Science

Science shows that it is possible to ‘train’ a preference for vegetables within the first few months of exposure to food.

Flavor Training is at the heart of Good Feeding and the Go Well program. Flavor Training, not to be confused with complementary feeding, begins before baby needs nutrition beyond breast-milk or formula. Based on the six key flavor profiles, the Go Well program uses a ‘window of opportunity’ between 4 and 7 months, when baby is most receptive to trying new things for exposure and exploration without any stress associated with feeding.

The Go Well program is much more than just a range of baby food. It’s a complete 24-week guided feeding program designed to help form positive eating habits, exposing baby to different tastes and textures, delivered direct to your door. The Go Well six step eating program nurtures baby’s flavor development as a unique approach to starting solids, delivering what’s best for baby and providing peace of mind for parents and caregivers and guidance along the way.

Flavor First

Every time we eat or interact with food, our taste buds, salivary glands, sense of smell, sense of touch, teeth and gums, all register and send signals to the brain.

An interpretation of these senses is what gives food a flavor profile. The more we can expose baby to all these different flavor profiles (not just the sweet!) over the next 6-12 months, the more we will foster confident and adventurous eaters and minimize feeding difficulties later on.

Over the course of the Go Well program we will include icons that will depict what flavors we are training for that meal and week.  Hopefully, by the end, baby will be proficient across the whole of the flavor spectrum and well on the way for setting up those healthy eating habits for life!

Six Step Program

The Go Well six step program provides baby the right foods, at the right time and supports you with the knowledge and skills to deliver these foods in the right way.

Goodness You Can See

Most baby food products are prepared at high temperatures over long periods. Although this might ensure food safety it significantly reduces flavor, texture, color and most importantly nutrients. Go Well™ baby products are prepared using a unique thermal cooking process. This approach meets required safety standards and reduces heating time – preserving the vibrant colors, delicious flavors, natural textures and vital nutrients.

Safe Hands

Good Feeding want to assure parents and caregivers that we go above and beyond to ensure all our Go Well food products are safe. We do this by independent lab testing of raw materials for heavy metals, glyphosate and arsenic. We also test finished Go Well food products, and we would never release a product that does not exceed FDA safety guidelines.

In addition, our organically grown ingredients are carefully sourced, and none of our products contain rice which is known as a source of high arsenic levels.

At Good Feeding, we know that caring for your baby’s health and wellbeing is of the utmost importance to you. You can be sure that with Go Well you and baby are in safe hands.

A Unique Process


Most baby food products are prepared at high temperatures over long periods. Although this might ensure food safety, it significantly reduces flavor, texture, color and most importantly, goodness.

Go Well baby food is prepared using a unique thermal cooking process. Using ground-breaking technology Hermetica, we minimize processing time resulting in world-leading color, flavor, texture, and nutrition preservation. This approach not only passes all safety standards but reduces heating time – preserving the vibrant colors, delicious flavors, natural textures and key nutrients.


Babies are born with a natural preference towards sweet. Which is why both breast-milk and formula are predominantly sweet. So, exposing the palate and introducing the concept of non-sweet and umami flavor profiles is a learned behavior. One that can help mould positive eating preferences.

Although exposure to different flavors begins early in life, through amniotic fluid and breast-milk, providing an external savory flavor before introducing solids can also enhance learning about flavors.

Starting early, around four months, enhances baby’s acceptance of new foods in the first year. This food acceptance makes proper nutrition easier as baby transitions from a milk-based to a solid-based diet.


It’s important you choose a time when they are both you and baby are happy and relaxed; after a milk feed is best because you don’t want baby hungry. In your pack, you will receive 4x 1.7oz packs of Go Well Broth Balm. All you need to do is squeeze a small amount onto a clean spoon (a ¼ tsp is all that is required). Let stand at room temperature for 10 minutes. While baby is comfortably sitting on your lap, with a clean finger, dab or smear a small amount of Broth Balm onto baby's lips and gums or allow baby to suck from your finger. The same process should be used for the first few vegetables also included in the first box.

Endorsed by Healthcare Professionals

dianakrice (1)

I stand behind Good Feeding because I know how incredibly it is for children to receive not only excellent nutrition in their first few years of life, but for families to cultivate feeding habits that will help children grow up to be competent eaters who enjoy a lifelong healthy relationship with food. Given all of the challenges that mordern parents face,this is no easy task. parents need relatable, expert advice on how to instill good feeding habits into their families' daily lives as well as products they can trust to take some of the work of such a challenging task off their plates.

Good Feeding does just this and I'm so happy that it's available for parents.

Diana K. Rice

Nutrition, LLC, RD, LD, CLEC

The Baby Steps Dietitian

A taste of what you'll discover

You don’t have to choose between Baby-Led Weaning & Puree

Where did we get this idea that using baby-led weaning (BLW) or puree feeding has to be all-or-nothing?  
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Don’t be weighed down by concerns over heavy metals

As parents, we all want to do what's best for our babies, infants, and children. So, it can be more than a little concerning with the news that our family's youngest members could be at risk from the very thing meant to nurture us all – food. How do we be sure that what we are putting in baby's mouth isn't doing more harm than good?  
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Important News for Babies Approaching 4 months old

4 months of age signals the start of an exciting window of opportunity, that if taken advantage of has the ability to not only transform your parenting journey (and family mealtimes) going forward, but more importantly, your child’s health and wellness potentials for life. 4 months marks the important opportunity to start ‘Flavour Training’!  
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Complementary Feeding vs. Flavor Training

By Diana K Rice, Nutrition, LLC, RD, LD, CLEC In the medical community, there's a clear consensus on when infants should begin complementary feeding: at 6 months old. But despite the AAP, ACOG, AAFP and WHO recommendations being very clear about this timeline, parents often start much earlier. The primary reason that official guidelines push for this 6 month mark is that very early introduction of complementary foods has been shown to reduce breastfeeding's overall duration. The medical community also holds concerns that introducing solids prior to the age of 6 months could increase the risk of choking and aspiration, lead to diarrhea and poor gut health and contribute to the onset of certain chronic diseases later in life, including diabetes and celiac disease. So why is there so much confusion over this?
Read more

Good Feeding is committed to

Partnership for a Healthier America logo

We're on a mission to create not just a healthier America, but a healthier world.  

At Good Feeding, we believe establishing healthy preferences at the very beginning, develops positive lifelong eating practices and fights the good fight against childhood obesity. From healthy beginnings comes healthier lives.
So, we're excited and proud to be partnering with the PHA.