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The Go Well Program


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The start we all deserve starts here

Welcome to the Good Feeding Guide – your simple step-by-step eating plan introducing baby to the flavorful world of food. Each week you’ll discover new and nutritious foods from our Go Well range, as well plenty of tips, tricks and advice, carefully created to satisfy each stage of baby’s development and establish healthy eating habits. We know you might approach this moment with some trepidation. After all, it can be an anxious and confusing time wanting to provide what’s best for baby. But rest-assured, we’re here to support you, and we’re quite sure that after the first few steps you’ll be feeling more confident and self-assured. All the while, our online team of experts are ready and waiting to answer any questions that pop up along the way. From first spoons, right through to advanced flavors and textures – you’ll be able to easily follow how you and your little one’s path to establishing healthy eating habits will unfold. We hope you’ve taken some time to explore the Good Feeding Resource Center. It’s packed full of information that you can use alongside this guide to provide a more rounded in-depth understanding on everything to do with baby’s nutritional needs. Here we will squarely focus on the When, Why and How to transition to solids.

A mothers Intuition

Remember, this is very much a guide. Your baby is unique and although we’re here to guide you, do trust your maternal instincts a little. Some babies transition to solids with ease but for most it will take some time to get used to. There are no prizes for your baby completing the program in record time. It’s much more important to establish that baby is comfortable with each stage rather than racing ahead. And if at any stage you need to order more product (that pesky broccoli, for example, could take quite a few exposures to start turning those yuks into yum!) then of course don’t hesitate to get in touch.

The real key to the program is practicing responsive feeding. It is so important you let your baby guide you as to how much is eaten at any given sitting. Through-out the program we help you with the “what” it is your job to determine the “when” and it is baby’s job to determine “how much”. If you need a refresher on responsive feeding, head along to the Goodfeeding.com site and visit the Food Parenting section.

Find out more about Food Parenting and check out the handy videos in our Resource Centre. Most importantly, this should be a fun bonding experience between you and your little one.

So, let's get started!


Building a Solid Foundation

Just like constructing a house, transitioning to the world of solid foods requires good foundations that are built to last. These key platforms are designed to develop a love and enjoyment of good healthy foods. They are: 


  • Establish healthy eating habits from the get-go 
  • Create a healthy relationship with food 
  • Provide the nutrition to support rapid growth and development 
  • Optimize nutrition for brain development 
  • Build a robust immune system 
  • Minimize risks of obesity and diabetes 

About Spout Pouches

You will notice that all Go Well food currently arrives in spout pouch packaging. These are not intended to be a direct feeding method. Learning to eat is a sensory experience and sucking straight from the pouch does not allow baby to see, smell and feel the food. Also, it can play havoc with emerging teeth and because it can be consumed so quickly it could override fullness cues, leading to overeating. The best way to go is to place the food in a bowl and use a spoon and let baby use fingers to explore and experience all the wonders of food. 

Storing and Serving

Just like your family’s food, it’s very important to take care when preparing and storing baby’s pastes and pouches. 

Food Pouches:

  • Keep chilled at all times 
  • Remove required amount into a serving bowl, taking care to keep the spout clean  
  • Replace cap tightly and store in the fridge 
  • Safe if kept chilled for up to 48hrs 
  • Heating in a warm water bath (preferred): place the required amount in the watertight vessel provided in Box 1 (or any small screw top container), then place into a bowl of warm water to heat through. Stir well to ensure the heat is evenly distributed. If using the whole pouch, you can place the pouch into the bowl of warm water. However, it is always best to then transfer the contents of the pouch into a bowl to ensure the food inside is evenly heated.  


  • Heating in microwave: place the required amount of food in a microwave safe dish, set microwave to low power and use the shortest amount of time possible. It’s easy to overheat food in the microwave which can destroy nutrients. The microwave may also create hot spots in the food so stir well and test before serving. 
  • Discard after 2hrs from removing from the fridge, or after heating 
  • Open pouches can be frozen for up to 3 months – provided they haven’t been heated and go in the freezer within 48hrs of opening. 
  • If frozen, remove from the freezer an hour before you are going to serve, then follow the heating steps above 
  • If a small amount of liquid has separated from the puree, this is completely normal. At Go Well we don’t use binders or thickeners in our foods so a small amount of liquid or juice can separate out. Simply stir back in before and, again after, heating. 

Go Well Baby larger portions reflect growing appetites but can be given over two sittings. Just be sure to only take what you require out of the pack before heating.  

Nutritional Facts Panel & Serving Size

The Nutritional Fact Panel (NFP) is a label required on most packaged foods, showing what nutrients are in the food. These allow us to make quick, informed food decisions to help choose a healthy diet. However, we know that infants, especially when first transitioning to solid foods, are getting most of their nutrition from breastmilk or formula. This makes it very hard to predict how much, or the serving size, that your baby needs to, or will eat. It, therefore, makes it very difficult to predict how much nutrition will be supplied from the food. You might notice iron for example, far exceeds the recommended intake in the First Tastes category. However, that would only be the case if they were to consume the whole pouch (which they should not be). It also does not take into account that the iron is coming from non-heme (plant-based) sources, and therefore not well absorbed. As baby grows and becomes more reliant on solid foods for nutrition, the NFP becomes more relevant. If you would like to know more about NFP’s you can visit the FDA Nutritional Facts Label overview. 


Otherwise, the most important facts to be mindful of throughout this program are: 

  • The serving size indicated on the NFP is not a recommendation of how much a baby should eat. Rather, this is the nutrition in the food if they were to eat the indicated amount. 
  • One pouch may contain more than one serving 
  • Most importantly, the NFP’s are a guide only. Practicing responsive feeding (covered later in the program) is of the utmost importance throughout the program. 

A Healthy Process

Most baby food products are prepared at high temperatures over long periods. Although this might ensure food safety it significantly reduces flavor, texture, color and most importantly nutrients. Go Well baby products are prepared using a unique thermal cooking process. This approach meets required safety standards and reduces heating exposure time – preserving the vibrant colors, delicious flavors, natural textures and vital nutrients. 

The Bonus Extra

Each week you will find in your box a ‘bonus extra’. These will typically be sample of what is coming up in your next box or sample of fruit for you to try. These ‘bonus extras’ will not typically be included in your weekly schedule, rather they are for you to try (or even give to a friend to try) or to offer to baby at your discretion.

What is a Flavor Profile?

Every time we eat or interact with food, our taste buds, salivary glands, sense of smell, sense of touch, teeth and gums, all register and send signals to the brain. An interpretation of these senses is what gives food a flavor profile. 

The more we can expose baby to all these different flavor profiles (not just the sweet!) over the next 6-12 months, the more we will foster confident and adventurous eaters and minimize feeding difficulties later on.  


Over the course of the program, we will include icons that will depict what flavors we are training for that meal and week. Hopefully, by the end, baby will be proficient across the whole of the flavor spectrum and well on the way to setting up those healthy eating habits for life! 

Getting Fruity

You might notice that in the first few deliveries, fruit is not included. This is intentional and important in the initial flavor training phase, to find out more visit The Eating Journey in our Resource Centre or download our white paper.

From around 6 months it is ok to start adding some fruit into feeding times.


However, minimize the amount served (1-2 tsp), and ensure it doesn’t replace meat and vegetables, as this is where the nutrition is. Bananas are an easy option but try to also include some more sour fruits. And remember, fruit, or any food, should never be used as a bargaining tool. Fruit, although a healthy choice (especially compared to over-processed sugar alternatives) is still a form of sugar. And a diet high in sugars (natural or otherwise) can play havoc with a developing metabolism, which if sustained can increase the likelihood of diabetes, heart disease, and obesity.

We're here to support you through your journey if you ever need support, reach us via our Chat, Email or Call icons on your dashboard.

Let's Go Well together.

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Good Feeding Guide
Getting Started

Download this weeks easy-to-follow section of your Good Feeding Guide.